Every new generation is refreshing. It’s because they are about change. Marketers selling to the youth or young adult demographic are always trying to catch up in terms of understanding their current preferences. The unique, highly relevant and exciting subset of the young adult market is the college student market.
How big is this market? Well, in 2008, there ware about 22 million students enrolled in full-time and part-time schools in the US. That’s a serious chunk of marketing potential. Here is a brief writeup on the psychographic makeup of the college student market: » Read more: The Dynamics of the College Student Market
