Marketing Bones

Ideas & Answers on all things Marketing

Posts Tagged ‘Twitter’

Tweety Tweety Brand Brand

September 21st, 2009

Twitter’s ushered in a new dawn of communication. It’s an amazingly powerful social interaction and communication medium that has impacted how news is gathered or sent out and how buzz is created. And with its mega growth, businesses have taken note.

According to Twibs, a business directory which helps you find brands on Twitter, 18000 businesses are now using Twitter as part of their social media marketing.

So, just how does a brand use Twitter to achieve its marketing objectives? Here are some examples… » Read more: Tweety Tweety Brand Brand

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Twitter – A simple visual explanation

September 1st, 2009

Someone once commented on CNN that Twitter was today’s pet rock fad. I was inclined to agree but the phenomenal success of talk shows, reality shows, late-night shows and Access Hollywood made me realize that we, as a society, are very interested in what other people are doing. And Twitter, pretty much, is based on the simple question : “What are you doing?”

As a marketer, understanding human behavior and the patterns that distinguish different segments of society from each other is of tremendous interest to me. Hence, my change of heart about Twitter and making the effort to understand how people behave on Twitter rather than how Twitter operates. » Read more: Twitter – A simple visual explanation

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How to use Twitter as part of your online marketing mix

August 15th, 2009

What the heck is Twitter?

Twitter is a voyeuristic tool where users have 140 characters to post their message called a ‘tweet’. This tweet appears to their followers. When you follow people on Twitter, you see their tweets. Conversely when they follow you, they see your tweets.

If you choose to follow a certain company, you’ll not only be aware of the newest things happening there but there’s a very high chance that you’ll hear about it before anyone else. Additionally, you’ll also have a direct channel of communication with folks popular on the Internet such as publishers, PRs, bloggers competitors and consumers. » Read more: How to use Twitter as part of your online marketing mix