The obvious course of action with Twitter users is to tweet till the cows come home without considering how their excessive tweeting is akin to spamming. Even worse, if you do this for a business account, then this will not endear your products to your followers. So, here are some basic rules to follow when you tweet.
1. Stick to 140 characters : Yeah, I know, it’s difficult to craft a concise message. Even more so, when you’re plugging a product. But, the message that you send can be more powerful and impressive if you think it through. Anything bigger than 140 deserves to go on your company blog. Also, never split a single comment across multiple tweets as 140 characters is more than enough. Otherwise, your tweet is way too long. » Read more: Twitter – Basic standards to follow when you tweet
