Posts Tagged ‘Social Networks’

MySpace’s decline – the reasons why

September 9th, 2009

myspace-a-place-for-friendsIt was in the news in June. MySpace had fired 30% of its staff to cut costs to compensate for falling advertising revenue and market share gains by Facebook. Facebook, the social-networking leader worldwide with 307 million users, surpassed MySpace in the U.S. last month, reaching 70.28 million, according to comScore. Today, MySpace has about 126.9 million users globally, including 70.26 million in the U.S.

MySpace has suffered a continuous drop in visitor traffic and is now less than half the size of Facebook. Three MySpace executives recently quit the one-time darling of the internet and there is speculation its co-founders will follow. » Read more: MySpace’s decline – the reasons why

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Posted in Social Networks

Tags: Social Networks

4 types of businesses on Facebook

September 7th, 2009

businesses-marketing-on-facebookWe’re aware that social networks are essentially digital places for people to find and engage other like minded people. We’re also aware that communities usually formed on these networks or physical contact tend to get segmented further based on topics or causes of interests . For e.g. Facebook or Linkedin groups. So far so good.

Here’s the thing. People who frequent social networks are trying to do “social” things in there. So, for a business to market its products and make its brand prominent on a social network, it needs to have very strong relevance or context so as not to adversely affect the brand’s image, stature and standing. » Read more: 4 types of businesses on Facebook

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Posted in Social Media Optimization, Social Networks

Tags: social media Social Networks

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