Posts Tagged ‘Social Networks’

Facebook & Twitter – the difference

April 14th, 2010

Twitter was created to allow folks to collaborate more closely than usual. Like most new IM technology, it was supposed to break down barriers. So far, it’s done a reasonably good job.

In October 2009,  Twitter attracted 58m web visitors, according to comScore. Recently its growth appears to have slowed down in the United States, but the service is still expanding in countries such as Japan and Germany. » Read more: Facebook & Twitter – the difference

Cheat Sheet to promote a Facebook Page

September 25th, 2009

cheat-sheet-facebook-page-tipsI was thinking of short-cuts today – no reason. Then, I thought of cheat sheets. And wondered if I could write one, period. Facebook was on my mind too so I wondered if  I could pen down a cheat sheet for activities to promote a Facebook page or a Facebook App (if anyone is asinine enough to build one – a notable exception is Zynga)

And so, I did. To avoid reading the twaddle that I’ve penned down, download the Facebook Promotion Cheat Sheet here. The brave ones may read on.

» Read more: Cheat Sheet to promote a Facebook Page

How to create the Perfect Facebook Business Page

September 17th, 2009

facebook-page-creationFacebook pages have been around for a while and businesses have done what they typically do, and that’s create a Facebook page (without thinking), add content, invite membership, wait and hope for success and then declare that their Facebook social initiative was a disaster.

It doesn’t have to be like that. With the help of Whole Foods, let me give you a step-by-step approach on how to create a perfect and successful Facebook business page. » Read more: How to create the Perfect Facebook Business Page

MySpace’s decline – the reasons why

September 9th, 2009

myspace-a-place-for-friendsIt was in the news in June. MySpace had fired 30% of its staff to cut costs to compensate for falling advertising revenue and market share gains by Facebook. Facebook, the social-networking leader worldwide with 307 million users, surpassed MySpace in the U.S. last month, reaching 70.28 million, according to comScore. Today, MySpace has about 126.9 million users globally, including 70.26 million in the U.S.

MySpace has suffered a continuous drop in visitor traffic and is now less than half the size of Facebook. Three MySpace executives recently quit the one-time darling of the internet and there is speculation its co-founders will follow. » Read more: MySpace’s decline – the reasons why

4 types of businesses on Facebook

September 7th, 2009

businesses-marketing-on-facebookWe’re aware that social networks are essentially digital places for people to find and engage other like minded people. We’re also aware that communities usually formed on these networks or physical contact tend to get segmented further based on topics or causes of interests . For e.g. Facebook or Linkedin groups. So far so good.

Here’s the thing. People who frequent social networks are trying to do “social” things in there. So, for a business to market its products and make its brand prominent on a social network, it needs to have very strong relevance or context so as not to adversely affect the brand’s image, stature and standing. » Read more: 4 types of businesses on Facebook

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