Posts Tagged ‘social media’

Trust Agents – A Review of Brogan’s latest book

January 23rd, 2010

Chris Brogan (who’s probably seen or will see this post as a result of Google Alerts telling him) came out with a new book called Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. He co-wrote this with Julien Smith.

Naturally, Seth Godin who loves online buzzwords must’ve gotten real excited with the title itself and given it a “two thumbs up” on that basis. In any case, here are my thoughts on this book… » Read more: Trust Agents – A Review of Brogan’s latest book

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Posted in Social Media Optimization, Social Networks

Tags: social media

Using Social Media for “Paranormal Activity”

December 6th, 2009

paranormal-activity-blog-postIt’s the next Blair Witch project and its success is eerily similar to that movie.  “Paranormal Activity,” is a success. Period. No one disagrees. As of December 2, 2009, the movie raked a healthy $60 million at the US box office.

So, what did the creative maverick folks behind the scenes do to make this flick the smashing success it is?

How about using some social media? » Read more: Using Social Media for “Paranormal Activity”

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Posted in Social Media Optimization

Tags: social media

20 Tools to measure your Social Media Marketing

September 14th, 2009

measuring-social-media-marketingThis is a very straightforward blog entry. I’ll first touch on the basic process to follow while using social media as part of your online marketing mix. Next, I’ll present a list of tools that you can use to measure the success of your social marketing media.

It’s as simple as that.

Process to measure your social media campaigns.

1. Determine the desired business result: What do you want from this exercise? » Read more: 20 Tools to measure your Social Media Marketing

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Posted in Internet Marketing, Social Media Optimization

Tags: social media social media marketing

How the You-Lie! controversy moved from TV to the Internet

September 10th, 2009

joe-wilson-you-lieNinety minutes after Obama finished his address, the South Carolina representative, Joe Wilson – who yelled out “You lie!” after the president said he had never proposed providing coverage to illegal immigrants—issued a statement explaining he “let my emotions get the best of me.” So far so good. He became emotional and behaved irrationally. It happens to the best of us. Let’s forget this and move on.

At least some of us will. Some wont. Here’s what happened next : » Read more: How the You-Lie! controversy moved from TV to the Internet

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Posted in Social Media Optimization, Uncategorized

Tags: social media

4 types of businesses on Facebook

September 7th, 2009

businesses-marketing-on-facebookWe’re aware that social networks are essentially digital places for people to find and engage other like minded people. We’re also aware that communities usually formed on these networks or physical contact tend to get segmented further based on topics or causes of interests . For e.g. Facebook or Linkedin groups. So far so good.

Here’s the thing. People who frequent social networks are trying to do “social” things in there. So, for a business to market its products and make its brand prominent on a social network, it needs to have very strong relevance or context so as not to adversely affect the brand’s image, stature and standing. » Read more: 4 types of businesses on Facebook

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Posted in Social Media Optimization, Social Networks

Tags: social media Social Networks

Social Media Marketing – A 7 Step process

September 4th, 2009

steps-to-begin-social-media-optimizationSo, you’ve created your online marketing strategy and let’s assume that you have an idea of how you’re going to use SEO, PPC, Email Marketing and Affiliates. What about SMO (Social Media Optimization0? Is the plan just to join Facebook, Twitter, Bebo and Digg and treat any business that comes through from social networks as gravy? Hopefully not.

Based on my experiences, I’ve assembled a process and some concise steps to follow when you include SMO as part of your annual web marketing strategy. » Read more: Social Media Marketing – A 7 Step process

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Posted in Social Media Optimization

Tags: social media

The line between personal and corporate social media

August 28th, 2009

social-media-usage-thoughtsSomeone once asked a question on Linkedin about how much say should a company have in internal social media usage i.e. if you’re helping them use social media to promote their brand and at the same time spending some time on your personal Twitter account,  should your boss be allowed to tell you that you aren’t reading proper work material because he/she is following your tweets? Should a company own your social media products? Where is the line drawn between personal and corporate social media property? This is the answer I provided. » Read more: The line between personal and corporate social media

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Posted in Social Media Optimization

Tags: social media

Social Media Marketing – Talking one-on-one with your customers

August 19th, 2009

social-media-optimization-whysSocial Media Marketing is the BIG thing now. Organizations that have no business in being in it are trying their best to jump in. And organizations that have every right and need to be in it are wondering what the heck to do.

Everybody and the kitchen sink has written articles, treatises, white papers, black papers on what to do with it and how to do it? Heck, with all this advice dispensed freely, why are people not able to understand what social marketing is & how to use the same to forge stronger connections with their customers. The problem is lack of discipline and lack of a tangible process. » Read more: Social Media Marketing – Talking one-on-one with your customers

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Posted in Social Media Optimization

Tags: SMO social media social media marketing Web 2.0