I came across this neat graphic by Compete which the Social Reflexion guys had referenced and thought that this was worth sharing.
Essentially, this graphic actually details the social graph and the effect that one strategic action can have all over the social landscape. » Read more: The Social Media Wildfire effect
Social Media Marketing (SSM) is the big thing right now and companies are recruiting social media managers and community managers like their very survival depended on it.
The problem is that people have yet to “get” it. SMM is just one of the many channels in marketing, and each one of these channels does have a point of diminishing return. SSM strength lies in having conversation with your client base. » Read more: Sun Tzu & Social Media Marketing
Facebook pages have been around for a while and businesses have done what they typically do, and that’s create a Facebook page (without thinking), add content, invite membership, wait and hope for success and then declare that their Facebook social initiative was a disaster.
It doesn’t have to be like that. With the help of Whole Foods, let me give you a step-by-step approach on how to create a perfect and successful Facebook business page. » Read more: How to create the Perfect Facebook Business Page
This is a very straightforward blog entry. I’ll first touch on the basic process to follow while using social media as part of your online marketing mix. Next, I’ll present a list of tools that you can use to measure the success of your social marketing media.
It’s as simple as that.
Process to measure your social media campaigns.
1. Determine the desired business result: What do you want from this exercise? » Read more: 20 Tools to measure your Social Media Marketing
Social Media Marketing is the BIG thing now. Organizations that have no business in being in it are trying their best to jump in. And organizations that have every right and need to be in it are wondering what the heck to do.
Everybody and the kitchen sink has written articles, treatises, white papers, black papers on what to do with it and how to do it? Heck, with all this advice dispensed freely, why are people not able to understand what social marketing is & how to use the same to forge stronger connections with their customers. The problem is lack of discipline and lack of a tangible process. » Read more: Social Media Marketing – Talking one-on-one with your customers
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