Definition of PageRank : Google’s measure of a website’s link popularity on a scale from 0-10.

PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in SERPs. Of course, it isn’t the only factor that Google uses to rank pages, but it is an important one.

To calculate the PageRank for a page, all of its inbound links are taken into account. » Read more: Google Page Rank explained

“Enough!” said Watson.

“Holmes, I presume you are aware that I have considerable expertise in SEO techniques.” He continued. “I find your list quite ridiculous in the sense that most SEO experts know what they’re doing and so they don’t need this long list of non-issues.”

Sherlock Holmes smiled. “Watson, I find your indignant tone quite amusing. In fact, given the lack of assiduousness on the part of most human beings, it is imperative that a list like this be provided to mankind for their benefit.”

“For instance, I haven’t even covered 404 errors. » Read more: Sherlock Holmes & the SEO Inquiry-Part II

Sherlock Holmes walked to the window and peered outside. “Ah, Watson! So, the website is not doing too well.”

Watson looked up from the latest edition of the Boston Globe that he was reading and replied. “Holmes, how the devil did you know that?”

“Well, my dear chap. Upon completing my rather energetic walk on the Commons, I observed that you had just gotten the ‘SEO for Dummies” book in the mail, which by the way, is on the dining room table. I further observed that the contented air that you carry about you when you publish a case has been missing for some time. » Read more: Sherlock Holmes & the SEO Inquiry-Part I