SEO Book, a definitive resource on optimizing your website for the search engines is pretty neat. As some folks may know, I’m process oriented and like to have activities centered around a clean and simple process. Aaron Wall describes the keyword research process with the help of this neat graphic.

Enjoy!

» Read more: Aaron Wall’s Keyword Research Process

Keyword research is more than simply looking at a keyword tool and picking some related keywords. It is the most important factor in a successful SEO campaign because SEO is a long-term strategy. Selecting and focusing on the wrong keywords can result in wasting a year or so and thousands of dollars optimizing for keywords that you may never rank for or that will provide very little ROI.

Here are a few things to consider when researching keywords for an SEO campaign. » Read more: Keyword Research – the Right way

Black Hat SEO’s rather old school – With solid SEO techniques being utilized to build the credibility of a website with the search engines many SEO experts shy away from black hat techniques.

Some SEO implementers however, still do this especially folks who grab domains and hope to make a buck out of them in the future. Here are some tips on identifying if a website has been optimized using black hat SEO tricks. » Read more: How to identify a Black Hat SEO’d site

There’s TONS of stuff online on what determines the search ranking of a website. Everyone’s an expert and there’s tons of information on how to do this. Well, the Folks at SEOmoz who are the experts when it comes to SEO and everything else connected with it, came up with these search ranking factors

Naturally, after reading all of it, I was inspired by all the authoritative minds and penned this post about what really matters while SEOing your website to make sure it’s in line with what the search engines are looking for. Here’s what you should focus on : » Read more: The (almost) Definitive List to what determines your Search Ranking

Web developers essentially take over when a web designer has designed the web site. In some cases, the web designer will write some front end code but other than that, it’s usually the web developers who code the site.

Unfortunately, while today’s web developers focus on creating a fully functional website, SEO is not part of what they do. » Read more: 5 SEO Tips for Web Developers

“Enough!” said Watson.

“Holmes, I presume you are aware that I have considerable expertise in SEO techniques.” He continued. “I find your list quite ridiculous in the sense that most SEO experts know what they’re doing and so they don’t need this long list of non-issues.”

Sherlock Holmes smiled. “Watson, I find your indignant tone quite amusing. In fact, given the lack of assiduousness on the part of most human beings, it is imperative that a list like this be provided to mankind for their benefit.”

“For instance, I haven’t even covered 404 errors. » Read more: Sherlock Holmes & the SEO Inquiry-Part II

Sherlock Holmes walked to the window and peered outside. “Ah, Watson! So, the website is not doing to well.”

Watson looked up from the latest edition of the Boston Globe that he was reading and replied. “Holmes, how the devil did you know that?”

“Well, my dear chap. Upon completing my rather energetic walk on the Commons, I observed that you had just gotten the ‘SEO for Dummies” book in the mail, which by the way, is on the dining room table. I further observed that the contented air that you carry about you when you publish a case has been missing for some time. » Read more: Sherlock Holmes & the SEO Inquiry-Part I