Posts Tagged ‘online marketing’

The Adobe-Omniture Deal

September 16th, 2009

Yesterday, Adobe announced that it had agreed to buy analytics firm Omniture for $1.8 billion in cash, or $21.50 a share. This purchase is a major and rather unexpected diversification for Adobe with a move into the high-growth SaaS market on which Omniture focuses. According to Adobe’s CEO Narayan, their customers wanted to integrate Adobe’s online products like Flash with services like those offered by Omniture, hence the deal.

Yeah, right! And Disney bought Marvel because they wanted to have a Spiderman/Mickey Mouse teamup. Here’s what probably happened… » Read more: The Adobe-Omniture Deal

Internet Marketing – How should you be spending your time…

August 12th, 2009

internet-marketing-time-managementAs always,  the folks at SEOmoz never cease to add value. One of the biggest challenges I face as an online marketer is to allocate my time appropriately to tasks of important to meet both, my short-term and long-term objectives. Easier said than done in the dynamic world of business. Based on the cool time management graphic that SEOMoz put together, here are my thoughts on what you should be doing for each category below : » Read more: Internet Marketing – How should you be spending your time…

How to continuously market your blog

August 8th, 2009

Blog Marketing TipsI came across this excellent article by Sarah Lewis of Findable blogs.com and was impressed by the marketing tips provided within. Here it is in its entirety.

The easiest way to keep old posts visible is to link to them. It’s also extremely effective: you can pretty accurately predict what will be interesting to a reader based on what they’re currently reading. » Read more: How to continuously market your blog

Tips to identify blogs for commenting

July 24th, 2009

Tips to identify blogs for commentingI came across this article on identifying the right types of blogs for commenting purposes. This article by Sarah Lewis on Findableblogs.com provides some suggestions on how to do that.

First, the dead-obvious suggestion: start with the blogs you’re already reading. Hopefully you’ve selected some high quality blogs that are written for people who are a lot like your ideal reader. » Read more: Tips to identify blogs for commenting

Ad-Blocking tools – Bad news for online advertisers

July 16th, 2009

Ad blocking is a bit of a concern to online advertisers. I was made aware of this when I was at TUI and had partnered with a online advertising publisher to run ads on one of the student travel web properties. That’s when I discovered AdBlock – an extremely potent and yet useful add-on for Firefox which was not letting the ads display on some PCs that had this add-on enabled. I did some checking on this…

Adblock has 2.5 million users globally and according to the creator is adding 300,000 new users monthly (See NYTimes link below). Other than this information and the other links below, no hard data on installs and usage are available. I’ve had experience on many ad delivery platforms and ad-blocking has been a recurring concern among customers. Other players in this space include Ad Killer & AdBeGone. » Read more: Ad-Blocking tools – Bad news for online advertisers

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