Situation: You’re a business in a capitalist environment. Sales are good, you have your customers and life goes on. You also have one more thing to reckon with: competition. Competition is of two types – offline and online. Offline competitors are the companies who you view as brick and mortar competition in your marketplace.
For example, if you’re Borders, you probably view Amazon and Barnes and Noble as your competitor. The three of you all sell books, DVDs and other entertainment/leisure accessories. Therefore all of you are vying for the same audience to market to in both offline and online channels. » Read more: Online Competitor Analysis 101
As always, the folks at SEOmoz never cease to add value. One of the biggest challenges I face as an online marketer is to allocate my time appropriately to tasks of important to meet both, my short-term and long-term objectives. Easier said than done in the dynamic world of business. Based on the cool time management graphic that SEOMoz put together, here are my thoughts on what you should be doing for each category below : 
