What the heck is Twitter?
Twitter is a voyeuristic tool where users have 140 characters to post their message called a ‘tweet’. This tweet appears to their followers. When you follow people on Twitter, you see their tweets. Conversely when they follow you, they see your tweets.
If you choose to follow a certain company, you’ll not only be aware of the newest things happening there but there’s a very high chance that you’ll hear about it before anyone else. Additionally, you’ll also have a direct channel of communication with folks popular on the Internet such as publishers, PRs, bloggers competitors and consumers. » Read more: How to use Twitter as part of your online marketing mix
