Scenario : You have a good business growth plan – heck, you have a GREAT business growth idea. You’ve just delivered your elevator speech to the CEO and he tells you to pitch your idea to the executive team. You walk into the room and begin. First, the idea, the strategy, the market, the competitive landscape and the financial/operational goals.
Then, the CEO asks you. “How are you going to implement this?” Either you have a series of next-level tactics on hand or you fumble about how different members of your team will keep working hard to make this happen.
The meeting ends with no financing approved. What went wrong? » Read more: Why Tactics and Execution goals matter
Clever firms are always looking for the next best thing that they can add to their product or service platforms and in the process differentiating themselves from their competitors.
