I was aware that brand building was an offshoot of advertising and wasn’t surprised to learn that market research was an offshoot of the advertising boom of the early sixties. Advertisers began to understand the value of getting to know their demographic better and this of course, was aimed at helping them sell more products.
Market Research, to me, is a two-way discovery process and is a key element of a marketing strategy. It involves the design of a plan to collect, analyze and report data/findings which answer a specific marketing situation that a company seeks answers for. » Read more: Market Research – How to gather primary data
