Marketing Bones

Ideas & Answers on all things Marketing

Posts Tagged ‘internet trends’

10 reasons why the Line2 iPhone App rocks

March 29th, 2010

I read about the Line2 app on Yahoo News a few days back and was intrigued by its possibilities. At first, everything about it seemed like it was just another $1 iPhone application. However, as it turned out, it is way more than that.

Line2 gives you a second phone number on your iPhone or iTouch complete with its own contacts list, voice mail etc. The company behind it, Toktumi is confident that early adopters of this app will distribute their Line2 number to business contacts while they distribute their iPhone number to friends and family.

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Posted in Intrigue, Radical Marketing

Tags: internet trends

The State of the Internet – Mar 2010

March 14th, 2010

Statistics are challenging to consume at times as numbers tend to have an impersonal element to them. But, once in a while someone comes up with something different. Jess3 – An interactive agency put the following video together on the state of the Internet. Enjoy!

JESS3 / The State of The Internet from JESS3 on Vimeo.

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Posted in Internet Marketing

Tags: internet trends

My Mea Cupla about Kindle

September 26th, 2009

Opinions can be caustic. At least, mine was when I heard about Amazon’s Kindle. And, of course, I’ve been proved wrong. Kindle’s success has been quite strong, if not spectacular.

Here’s something I wrote last year about my thoughts on Kindle having limited sales prospects. Needless, to say, I’ve already eaten my share of humble pie. » Read more: My Mea Cupla about Kindle

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Posted in Marketing

Tags: internet trends

Progression of the Internet – My thoughts

July 16th, 2009

Today’s Internet is way way different from the Internet we first encountered back in the day. So many things have occurred since the browser wars, the web mail wars, the social network wars and finally, the war to dominate the Internet. Companies have spent millions in trying to understand how the Internet can drive growth and have failed. In 1999, about $10 billion was spent by corporate America in developing “web-sties”. Yeah, they did that and then sat back. What the hell were they hoping would happen?

Cmon folks! the basic financial principles of ROI, in-store traffic, conversion of visitor into a sale, cost per acquisition, demand generation strategies were applicable to brick-and-mortar institutions who had metrics in place to determine the effectiveness of a physical location. Why couldn’t those principles be applied to the web even then? » Read more: Progression of the Internet – My thoughts