Running PPC campaigns in Asia is challenging and is a very different ballgame from PPC in the US. It’s required to run targeted campaigns at each one of those countires and within them micro-targeted campaigns to address different segments of the population.
I’d say you’d have to first slice the populations within those countries culturally and then demographically. But, I digress. Let’s discuss some PPC. » Read more: PPC in China, India, SK & Japan
At some point of time, you’ve built up your site and have search engine optimized it well, have awesome usability and are getting strong traffic and conversion numbers. Well, then you start thinking about getting more traffic.
There’s a variety of ways to do that : PPC, Social networks advertising, link building and Affiliate marketing. We’ll discuss how you can use affiliate marketing by utilizing the tools that these networks provide to direct converting traffic to your website.
PPC managers are always looking to maximize their impact. One of the best tools used is unique 1-800 or 1-866 numbers to track the effectiveness of the ads should the visitor decide to call them directly rather than click on the ad.
The question that most marketers have is what kind of telephone number works the best. Is it an alphanumeric telephone number like 1-800-FLOWERS or a regular number like 1-800-856-6967? » Read more: Alphanumeric vs. numeric: The best call-to-action for PPC?
The big big question : What do you do when you’ve achieved your goal of getting a site to appear at #1 in organic search results? Is that the end? Do you now just sit back and reap the benefits of your hard work? Not at all. Firstly, congratulations! It’s a hard task getting to the top with so much competition. But, now that you are there, here’s what you should do in order to maintain your site’s #1 ranking:
1. Optimize your website: Ensure that your website has all the necessary interest triggers to keep customers interested in browsing your site (sturdy architecture, good content, easy navigation paths ). Make sure that you also have strong conversion triggers to convert traffic to leads (this depends on your business model and what you defeine as a lead). So, this could be a newsletter signup, a free report download, a request for more information about your products etc. » Read more: What to do when you’re #1 in Organic Search?
For small businesses seeking to increase their reach on the Internet, here are a few tips on how to do so with minimum fuss and maximum impact.
Note that while most of the suggestions are common sense, the underlying message behind them is “Carry out your marketing only after you’ve understood your market.”
Continuing my previous post on the remaining steps of Website design and development…
You now know your business objectives and you’ve scoped out your project. Now, it’s time to determine the look and feel of your site. » Read more: The Process of Website Design & Development – II
Website development is a long and challenging process but if the right steps and sequence is followed along with a dollop of discipline, you’re guaranteed to have a successful website.
By that I mean, you’ll have a website that is user-friendly, presents the right information to your site visitors, is SEO optimized, has the right social media hooks and runs on a current back end. All you really need is a process and some discipline.
» Read more: The Process of Website Design & Development – I
This question came up on Linkedin sometime back. I answered this and it got a thumbs up from the questioner. I’ve elaborated a bit on the answer to provide some tips on how to increase your site traffic without an SEO strategy.
I believe that a content strategy is critical. However, while content needs to evolve and expand for a website to offer added value to its visitors, it’s still possible to leverage other avenues on the web without resorting to black-hat SEO techniques.
Here’ s a quick explanation on how to do this: » Read more: How to grow Site Traffic without SEO
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