Ad blocking is a bit of a concern to online advertisers. I was made aware of this when I was at TUI and had partnered with a online advertising publisher to run ads on one of the student travel web properties. That’s when I discovered AdBlock – an extremely potent and yet useful add-on for Firefox which was not letting the ads display on some PCs that had this add-on enabled. I did some checking on this…
Adblock has 2.5 million users globally and according to the creator is adding 300,000 new users monthly (See NYTimes link below). Other than this information and the other links below, no hard data on installs and usage are available. I’ve had experience on many ad delivery platforms and ad-blocking has been a recurring concern among customers. Other players in this space include Ad Killer & AdBeGone. » Read more: Ad-Blocking tools – Bad news for online advertisers
