Email marketing’s potent. It’s the ultimate one-on-one attention grabber. If your message is captivating enough, you can make your email recipient do what you want. That is key.
However, things have changed. Email Marketing’s now a digitized version of Direct Marketing and even though sophisticated analytics allow you to track lead generation, e-Commerce, newsletter sign ups, contact form fills and landing page visits, click-throughs on an average have declined. Here are my thoughts on how email marketing’s going to transform in the next 10 years. » Read more: Email Marketing – The 10-year view
