Posts Tagged ‘brand perception’

The False Branding of Richard Nixon

September 13th, 2009

president-richard-nixonRichard Nixon’s legacy remains shrouded in controversy years after he resigned. His presidency was complex and inconsistent and was clouded by his personality and political practices which took place during one of America’s most turbulent times.

It didn’t help that the environment in which Nixon started his presidency – including the conflict in Vietnam and an unfriendly Congress at home – was among the worst in history. Yet Nixon’s achievements during his six years in office were superior. » Read more: The False Branding of Richard Nixon

The Whole Foods CEO Heath Care Incident

August 24th, 2009

whole-foods-ceo-mackey-health-care-commentsWhat the heck happened here?

John Mackey,  the very web marketing savvy and highly opinionated CEO of Whole Foods pens this article in the Well street journal where he decries the Obama government’s “socialist” health-care reform and speaks strongly in favor of health services provided through voluntary and mutually beneficial market exchanges. Point made.

Here’s the problem. Whole Foods’ customer base didn’t think so. » Read more: The Whole Foods CEO Heath Care Incident