The other day, I was thinking about perceptions and what shapes them. The Gates-Crowley incident (with our President having a say too) led me to think about this. However, I channeled my thinking further into what shapes the beliefs and ideas about a product or service.
Belief
- Function: noun
- Date:12th century
1: a state or habit of mind in which trust or confidence is placed in some person or thing.
3: conviction of the truth of some statement or the reality of some being or phenomenon especially when based on examination of evidence. » Read more: Consumer Brand Beliefs
