December 29th, 2010 by Lowell D'Souza
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Groupon in the news, again! This time, again, it’s about money. They want to raise about $950 million in a Series G round of financing. This sounds like Dr. Evil in the Austin Powers movies.
The big question on everyone’s lips is why is Groupon raising so much money? This is nearly $1 billion dollars that they’re aiming to raise.
I struggle with an answer. Right now, the most obvious one is to build their localized sales and technology infrastructure. » Read more: What the heck will Groupon do with $950 million?
December 28th, 2010 by Lowell D'Souza
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What hasn’t been written about Ben Franklin that we don’t know about. His genius, creativity, forward thinking, philosophy, scientific achievements and other accomplishments are nothing short of amazing. That we are able to take a journey through time to get close to this great achiever is a privilege in itself.
As 2011 comes closer, I’m filled with ideas and thoughts on what I want to achieve for the year and in life, in business, in giving, in helping – I want to make a difference. Ben Franklin is an inspiration. And, based on his life story, I hope to glean some lessons and goals for the exciting new year ahead! » Read more: How Ben Franklin shaped my 2011 New Year’s Resolutions – I
December 26th, 2010 by Lowell D'Souza
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For most businesses leveraging online marketing tools as part of their marketing mix is becoming a priority as there is high potential for a revenue upside from online sources. Here’s the thing, however; It works only if you have good marketing and technical expertise to guide you through the maze that is the Internet.
Very few digital agencies have that expertise. They will sell you a good game – agencies are great at pitching – and drop the right buzzwords but when it comes to brass tacks (i.e. execution), they fall flat.
Well, in line with my goal to provide valuable information on this forum, I’ve compiled a list of questions that you should ask any digital agency while considering them. » Read more: Hard Questions to ask before hiring a Digital Agency
December 24th, 2010 by Lowell D'Souza
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It’s been 9 months since the release of the iPad and the device has increased in popularity at an unprecedented rate. I was confused about the usefulness of the device and wondered how the iPad was so different from the iPod Touch or iPhone?
Even today, I ask: For an individual user, what does the iPad do so differently that justifies its high price point? It’s hard to even visualize a scenario where the iPad would be a complete substitute for either a laptop or a netbook or a smart phone.
Based on some research and Prof. Sawhney’s analysis, here’s what I’ve concluded. » Read more: Why the iPad is here to stay
December 21st, 2010 by Lowell D'Souza
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Digital media has penetrated our lives completely through electronic and digital devices. We listen to music digitally on our iPods, iPhones and iPads. We also watch video on these devices and communicate with our friends through email or social networks. Our new wi-fi ready blu-ray players along with broadband connections give us access to movies and videos instantaneously. The Apple set-top box can stream Netflix to our televisions promptly. It goes on and on.
There is a paradox however, to this technological advancement that saddens me. » Read more: How Technology has affected Quality & Fidelity in our lives
December 18th, 2010 by Lowell D'Souza
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The obvious answers should be:
1) Texting
2) Updating their Facebook status
3) Tweeting
4) Surfing and
5) Talking on the phone.
Using recent data from monthly cell phone bills of more than 60,000 mobile subscribers as well as survey data from over 3,000 teens, Neilsen analyzed mobile usage data among teens in the United States for the second quarter of 2010 (April 2010 – June 2010) and came up with some interesting observations which I will share within this post. » Read more: What Teens are doing with their Smartphones
December 14th, 2010 by Lowell D'Souza
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Cool, calm and collected. That’s Don Draper, the central protagonist in AMC’s MadMen. A creative genius with the knack of selling visions and partnerships, Don Draper, when pitching a concept to a client is every presenter’s model. He understands the concept in its entirety, is quick to react positively to criticism, gets his team to think out-of-the-box and brings home accounts.
Here are 4 timeless marketing lessons from Don Draper’s style that we should keep in mind: » Read more: 4 Timeless Marketing Lessons from Don Draper
December 12th, 2010 by Lowell D'Souza
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I came across “Megatrends” by John Naisbitt a year ago in a used bookstore and bought it. It lay on my bookshelf for a while collecting dust until I decided recently to give it a read.
I had the 1982 edition so I was naturally curious as to how some of the predictions in the book panned out presently, and even more interested in the thinking behind the creation of the accurate forecasts.
Here are my findings : » Read more: 6 Naisbitt Megatrends that held up in 2011
