April 10th, 2010 by Lowell D'Souza
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Keyword research is more than simply looking at a keyword tool and picking some related keywords. It is the most important factor in a successful SEO campaign because SEO is a long-term strategy. Selecting and focusing on the wrong keywords can result in wasting a year or so and thousands of dollars optimizing for keywords that you may never rank for or that will provide very little ROI.
Here are a few things to consider when researching keywords for an SEO campaign. » Read more: Keyword Research – the Right way
April 8th, 2010 by Lowell D'Souza
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Black Hat SEO’s rather old school – With solid SEO techniques being utilized to build the credibility of a website with the search engines many SEO experts shy away from black hat techniques.
Some SEO implementers however, still do this especially folks who grab domains and hope to make a buck out of them in the future. Here are some tips on identifying if a website has been optimized using black hat SEO tricks. » Read more: How to identify a Black Hat SEO’d site
April 6th, 2010 by Lowell D'Souza
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The SES San Jose forum last year had many lessons but one of the sessions that stood out was the “The Buyer Sphere Project: Understanding B2B Buyer Patterns“. The learning from these sessions were key in understanding the influences that affect B2B buyer decisions. » Read more: B2B Buyer Behavior – What drives it
April 6th, 2010 by Lowell D'Souza
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Everyone seems to believe that global warming is real, which is interesting as there’s pretty much only conjecture and limited scientific research to support it. There’s certainly no dispute that the climate is changing.
However, the climate on earth has changed constantly for millions of years, along with the axis and shape of the planet, all of which has a contributing factor on today’s weather. » Read more: Why Global warming elicits strong emotions
April 4th, 2010 by Lowell D'Souza
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Segmentation, targeting, and positioning are a three stage process.
First, you determine which kinds of customers exist, then you select which ones you’d like to sell to and, finally you optimize your products/services for that segment and communicate to that segment that you differentiate yourself from competitors because of the characteristics you possess.
Segmentation’s about finding out what kinds of customers or consumers with different needs exist. In the breakfast cereal market, for example, some consumers demand nutrition and health, while others might just want Cheerios. » Read more: Segmentation – A Quick Flyover
April 3rd, 2010 by Lowell D'Souza
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India and China have refused to take part in reaching 50% of their level of greenhouse gas emission by 2050 which is a shame. India and China contribute about 25% of the global greenhouse gas emissions while the developed countries together are at 40%.
While the developed countries plan to reduce their current emissions by 50% by 2050, India and China are looking at a moderate target of reduction. Why is this? » Read more: Why India and China refuse to reduce their greenhouse gas emissions
April 2nd, 2010 by Lowell D'Souza
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Ladies and Gentlemen! The newest term in prominence – “Interactive Marketing”. Everyone today is an expert on interactive marketing and yet, when I queried a couple of folks on what interactive marketing was, I received a couple of weak responses like “ Ummm, it’s about online marketing” or “It’s a new form of web marketing to customers” .
What twaddle! » Read more: What does ‘Interactive Marketing’ mean?
April 1st, 2010 by Lowell D'Souza
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Marketing is a term that’s described very loosely. Very few truly understand the essence of the word. Ditto with the term Innovation.
What do they mean essentially? A simple definition would be that the two of them produce results. Period.
A business needs to do two things well to succeed: Marketing and Innovation. All the rest of the business support these two functions. » Read more: What Marketing & Innovation really mean
