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	<title>Marketing Bones</title>
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	<link>http://marketingbones.com</link>
	<description>The Edge of Internet Marketing</description>
	<lastBuildDate>Wed, 29 Feb 2012 22:04:52 +0000</lastBuildDate>
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		<title>How to Market your Infographic</title>
		<link>http://marketingbones.com/how-to-market-your-infographic/</link>
		<comments>http://marketingbones.com/how-to-market-your-infographic/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 22:04:52 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3761</guid>
		<description><![CDATA[You&#8217;ve already created an infographic either through an agency or with your internal design team. The product is complete and everyone who matters is satisfied with the message that your infographic is communicating to the world &#8211; namely some interesting trends or statistics or process overview about your industry or business.
The launch is an exciting [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Ultimate SEO Checklist. Part I</title>
		<link>http://marketingbones.com/the-ultimate-seo-checklist-part-i/</link>
		<comments>http://marketingbones.com/the-ultimate-seo-checklist-part-i/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 22:04:48 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3744</guid>
		<description><![CDATA[This is something I&#8217;ve always wanted to write about. One single, easy-to-understand-and-distribute checklist that serves as a guidepost for a good robust SEO implementation.
Let&#8217;s be candid, here. All SEO&#8217;s are essentially in a race to reach the top of Google&#8217;s SERPs. Some of them do this by trying to game the system. Some of them [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B2B &amp; B2C Marketing &#8211; The Differences Part II</title>
		<link>http://marketingbones.com/b2b-and-b2c-marketing-the-differences-part-ii/</link>
		<comments>http://marketingbones.com/b2b-and-b2c-marketing-the-differences-part-ii/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:13:38 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3729</guid>
		<description><![CDATA[Part II of an article discussing the key differences between B2B and B2C marketing. See Part I here. 
4 &#8211; Cost of a Sale:

B2B sales are &#8220;big ticket&#8221; purchases. the costs range from a few hundred thousand dollars to tens of millions of dollars. B2C sales range from a dollar to a few thousand dollars, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B2B &amp; B2C Marketing &#8211; The Differences Part I</title>
		<link>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/</link>
		<comments>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 17:03:14 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3644</guid>
		<description><![CDATA[This is a topic that I relish writing about. Having worked in both environments, I have gotten to understand the subtle and stark differences between both sectors.
In any case, here are are seven differences to compare B2B versus B2C marketing sectors and how they affect small business marketing.
1 &#8211; Size of B2B vs. B2C Markets
B2B [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/b2b-b2c-marketing-the-differences-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ben Franklin and my 2012 New Year&#8217;s Resolutions</title>
		<link>http://marketingbones.com/ben-franklin-and-my-2012-new-years-resolutions/</link>
		<comments>http://marketingbones.com/ben-franklin-and-my-2012-new-years-resolutions/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 14:19:16 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3718</guid>
		<description><![CDATA[What hasn’t been written about Ben Franklin that we don’t know about. His genius, creativity, forward thinking, philosophy, scientific achievements and other accomplishments are nothing short of amazing. That we are able to take a journey through time to get close to this great achiever is a privilege in itself.
As 2012 comes closer, I’m filled [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Mobile Search PPC &#8211; The Process</title>
		<link>http://marketingbones.com/google-ppc-mobile-search-how-to-do-it/</link>
		<comments>http://marketingbones.com/google-ppc-mobile-search-how-to-do-it/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 15:48:34 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3700</guid>
		<description><![CDATA[Mobile search differs from computer-based search. It differs by search environment, user interface, user thought process, user interaction and some other factors. On a PC, potential leads go through the various stages of the purchase funnel and so the conversion process is longer. On mobile devices, conversions tend to be a bit more quicker because [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Walt Whitman &#8211; A brief essay</title>
		<link>http://marketingbones.com/walt-whitman-a-brief-essay/</link>
		<comments>http://marketingbones.com/walt-whitman-a-brief-essay/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:33:06 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Miscelleanous]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3681</guid>
		<description><![CDATA[I&#8217;m a student of history as most of my readers know. I delve into the past to understand the reasons for why things happened the way they did and then use those lessons to sharpen my decision making skills.
I recently watched a documentary on Walt Whitman, a  poet who was prolific during the American Civil [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Six Marketing Lessons from Al Ries</title>
		<link>http://marketingbones.com/six-marketing-lessons-from-al-ries/</link>
		<comments>http://marketingbones.com/six-marketing-lessons-from-al-ries/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:35:55 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Marketing Concepts]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3646</guid>
		<description><![CDATA[Along with Jack Trout, Al Ries is one of the foremost strategic thinkers in modern management. Both these guys coined  the term Positioning — a concept that to this very day shapes the way marketing and branding is done all over the world.
Having been influenced by both these exemplary thinkers who I still refer to, [...]]]></description>
		<wfw:commentRss>http://marketingbones.com/six-marketing-lessons-from-al-ries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why B2B firms should target B2C markets</title>
		<link>http://marketingbones.com/why-b2b-firms-should-target-b2c-markets/</link>
		<comments>http://marketingbones.com/why-b2b-firms-should-target-b2c-markets/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 11:06:32 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3629</guid>
		<description><![CDATA[It&#8217;s easy to understand the fundamental DNA of a business in terms of the products it makes. By this, I mean, does a company have B2B DNA or Consumer DNA?
For example, Apple has Consumer DNA. Logitech has Consumer DNA. Cisco has B2B DNA. Intel and Forester have B2B DNA. W.R. Grace has B2B  DNA.
However, it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo&#8217;s Strategy &#8211; 6 Reasons why it blows</title>
		<link>http://marketingbones.com/yahoos-strategy-6-reasons-why-it-blows/</link>
		<comments>http://marketingbones.com/yahoos-strategy-6-reasons-why-it-blows/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 20:26:35 +0000</pubDate>
		<dc:creator>Lowell D&#39;Souza</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://marketingbones.com/?p=3602</guid>
		<description><![CDATA[Yahoo has been in the limelight recently when its former CEO, Carol Bartz was fired by phone by Yahoo!&#8217;s Chairman of the Board. As recently as yesterday, it was in the news for it&#8217;s media sharing arrangement with ABC.
When Yahoo brought Bartz in, the industry was optimistic about her prospects of effecting a turnaround in [...]]]></description>
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		<slash:comments>0</slash:comments>
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