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Archive for the ‘Marketing Strategy’ category

The Adobe-Omniture Deal

September 16th, 2009

Yesterday, Adobe announced that it had agreed to buy analytics firm Omniture for $1.8 billion in cash, or $21.50 a share. This purchase is a major and rather unexpected diversification for Adobe with a move into the high-growth SaaS market on which Omniture focuses. According to Adobe’s CEO Narayan, their customers wanted to integrate Adobe’s online products like Flash with services like those offered by Omniture, hence the deal.

Yeah, right! And Disney bought Marvel because they wanted to have a Spiderman/Mickey Mouse teamup. Here’s what probably happened… » Read more: The Adobe-Omniture Deal

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Posted in Marketing Strategy

Tags: online marketing

YouTube and $3.99 movies; A win-win

September 5th, 2009

The day before, it was all over the news that YouTube was in talks with Hollywood studios to rent and view new movies online. This was an interesting development. I’m aware that iTunes and Netflix does this. But, the fact that YouTube was looking at this opportunity as a viable revenue stream meant that it wanted to tweak its ad-supported business model. Which meant that Google was looking to get back into the online video rental business. Incidentally, they got out of it, when they bought YouTube for $1.76bn three years ago. Rather than merely muse about what could be, I’d like to present an analysis (objective mostly & some subjective) on what this means for the industry. » Read more: YouTube and $3.99 movies; A win-win

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Posted in Marketing Strategy

Tags: Marketing Strategy

Market-Followers or How No.2 can be as good as No.1

August 14th, 2009

market-follower-strategies-to-ursurp-the-market-leader Clever firms are always looking for the next best thing that they can add to their product or service platforms and in the process differentiating themselves from their competitors.

If you’re No. 2 in a market, you could spend tons of time reinventing the wheel and trying to ‘discover’ something new or…

You could wait till No.1 i.e. the market leader has borne the costs of having a product development process, developing a new product or variation, educating the market about it, setting it into distribution and promoting it. » Read more: Market-Followers or How No.2 can be as good as No.1

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Posted in Marketing Strategy

Tags: Marketing Strategy marketing tactics

What’s wrong with Amazon’s Kindle?

August 2nd, 2009

Someone on Linkedin asked a question about whether Kindle was merely a hyped up product which didn’t proliferate among its target market and I decided to answer. Here’s a slightly modified version of my answer.

My thoughts on Kindle : Here’s the thing: Somehow, Jeff Bezos’ hubris led him to spend millions of R&D resources in the hope that he could create the next…iPod? Wii for books? I don’t think he knew the answer yet and neither do I. » Read more: What’s wrong with Amazon’s Kindle?