So, you’ve created your online marketing strategy and let’s assume that you have an idea of how you’re going to use SEO, PPC, Email Marketing and Affiliates. What about SMO (Social Media Optimization0? Is the plan just to join Facebook, Twitter, Bebo and Digg and treat any business that comes through from social networks as gravy? Hopefully not.

Based on my experiences, I’ve assembled a process and some concise steps to follow when you include SMO as part of your annual web marketing strategy. » Read more: Social Media Marketing – A 7 Step process

Someone once asked a question on Linkedin about how much say should a company have in internal social media usage i.e. if you’re helping them use social media to promote their brand and at the same time spending some time on your personal Twitter account,  should your boss be allowed to tell you that you aren’t reading proper work material because he/she is following your tweets? Should a company own your social media products? Where is the line drawn between personal and corporate social media property? This is the answer I provided. » Read more: The line between personal and corporate social media

Social Media Marketing is the BIG thing now. Organizations that have no business in being in it are trying their best to jump in. And organizations that have every right and need to be in it are wondering what the heck to do.

Everybody and the kitchen sink has written articles, treatises, white papers, black papers on what to do with it and how to do it? Heck, with all this advice dispensed freely, why are people not able to understand what social marketing is & how to use the same to forge stronger connections with their customers. The problem is lack of discipline and lack of a tangible process. » Read more: Social Media Marketing – Talking one-on-one with your customers