It’s no secret, folks! My admiration for Jack Trout and his works are evident enough in the way I go about using his ideas to propagate marketing concepts during work and in my writings on my blog. Here’s the thing: I challenge anyone who speaks about ‘viral’ marketing. To me viral marketing is an ‘X’ factor of luck or a windfall effect that comes through for reasons that people find hard to comprehend. It is also short-term and not sustaining.
The word-of-mouth (WOM) effect is something that makes me feel the same way. Jack Trout, some years ago, wrote an article on WOM in Forbes about how this word-of-mouth marketing phenomenon is getting out of hand. » Read more: Why Jack Trout doesn’t like WOM Marketing
