Running PPC campaigns in Asia is challenging and is a very different ballgame from PPC in the US. It’s required to run targeted campaigns at each one of those countires and within them micro-targeted campaigns to address different segments of the population.
I’d say you’d have to first slice the populations within those countries culturally and then demographically. But, I digress. Let’s discuss some PPC. » Read more: PPC in China, India, SK & Japan
PPC managers are always looking to maximize their impact. One of the best tools used is unique 1-800 or 1-866 numbers to track the effectiveness of the ads should the visitor decide to call them directly rather than click on the ad.
The question that most marketers have is what kind of telephone number works the best. Is it an alphanumeric telephone number like 1-800-FLOWERS or a regular number like 1-800-856-6967? » Read more: Alphanumeric vs. numeric: The best call-to-action for PPC?
For small businesses seeking to increase their reach on the Internet, here are a few tips on how to do so with minimum fuss and maximum impact.
Note that while most of the suggestions are common sense, the underlying message behind them is “Carry out your marketing only after you’ve understood your market.”
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