Someone asked me this question on LinkedIn, a few months ago, and another former colleague bought this up yesterday. He was working with a client in an incredibly competitive PPC environment. Most of targeted keywords were being bid on by more than 30 or more competitors offering ridiculous claims and free samples. His client had a free trial offer, but that alone did not differentiate his client from the others. He wanted to know what to do. From my experience with PPC on Google Adwords, Yahoo Search Marketing and MSN Adcenter, I ventured an answer… » Read more: Running a PPC Campaign in a Hyper-Competitive Campaign
Archive for the ‘Internet Marketing’ category
Running a PPC Campaign in a Hyper-Competitive Campaign
August 27th, 2009Social Media Marketing – Talking one-on-one with your customers
August 19th, 2009
Social Media Marketing is the BIG thing now. Organizations that have no business in being in it are trying their best to jump in. And organizations that have every right and need to be in it are wondering what the heck to do.
Everybody and the kitchen sink has written articles, treatises, white papers, black papers on what to do with it and how to do it? Heck, with all this advice dispensed freely, why are people not able to understand what social marketing is & how to use the same to forge stronger connections with their customers. The problem is lack of discipline and lack of a tangible process. » Read more: Social Media Marketing – Talking one-on-one with your customers
Internet Marketing – How should you be spending your time…
August 12th, 2009
As always, the folks at SEOmoz never cease to add value. One of the biggest challenges I face as an online marketer is to allocate my time appropriately to tasks of important to meet both, my short-term and long-term objectives. Easier said than done in the dynamic world of business. Based on the cool time management graphic that SEOMoz put together, here are my thoughts on what you should be doing for each category below : » Read more: Internet Marketing – How should you be spending your time…
How to continuously market your blog
August 8th, 2009
I came across this excellent article by Sarah Lewis of Findable blogs.com and was impressed by the marketing tips provided within. Here it is in its entirety.
The easiest way to keep old posts visible is to link to them. It’s also extremely effective: you can pretty accurately predict what will be interesting to a reader based on what they’re currently reading. » Read more: How to continuously market your blog
Tips to identify blogs for commenting
July 24th, 2009
I came across this article on identifying the right types of blogs for commenting purposes. This article by Sarah Lewis on Findableblogs.com provides some suggestions on how to do that.
First, the dead-obvious suggestion: start with the blogs you’re already reading. Hopefully you’ve selected some high quality blogs that are written for people who are a lot like your ideal reader. » Read more: Tips to identify blogs for commenting
Ad-Blocking tools – Bad news for online advertisers
July 16th, 2009Ad blocking is a bit of a concern to online advertisers. I was made aware of this when I was at TUI and had partnered with a online advertising publisher to run ads on one of the student travel web properties. That’s when I discovered AdBlock – an extremely potent and yet useful add-on for Firefox which was not letting the ads display on some PCs that had this add-on enabled. I did some checking on this…
Adblock has 2.5 million users globally and according to the creator is adding 300,000 new users monthly (See NYTimes link below). Other than this information and the other links below, no hard data on installs and usage are available. I’ve had experience on many ad delivery platforms and ad-blocking has been a recurring concern among customers. Other players in this space include Ad Killer & AdBeGone. » Read more: Ad-Blocking tools – Bad news for online advertisers
Progression of the Internet – My thoughts
July 16th, 2009Today’s Internet is way way different from the Internet we first encountered back in the day. So many things have occurred since the browser wars, the web mail wars, the social network wars and finally, the war to dominate the Internet. Companies have spent millions in trying to understand how the Internet can drive growth and have failed. In 1999, about $10 billion was spent by corporate America in developing “web-sties”. Yeah, they did that and then sat back. What the hell were they hoping would happen?
Cmon folks! the basic financial principles of ROI, in-store traffic, conversion of visitor into a sale, cost per acquisition, demand generation strategies were applicable to brick-and-mortar institutions who had metrics in place to determine the effectiveness of a physical location. Why couldn’t those principles be applied to the web even then? » Read more: Progression of the Internet – My thoughts
