Digital Marketing Consultant at ADP Dealer Services
“Lowell’s mentoring and projects have helped us deliver better results. He makes sure that everyone understands the specifics of the campaigns involved and is available for assistance whenever needed. He takes times to understand our skills and makes sure that the right person does the right job. A great team leader and a great guy. A++” February 21, 2012
1st Andrew Romano, Social Media Marketing Reputation Management, ADP
worked indirectly for Lowell at ADP Dealer Services
“Lowell’s mentoring and leadership have helped our group develop better standards of quality and work. He ensures that every marketing project that we’re involved in is strategic in nature, has clearly-stated goals and a process on how to execute it. His mentoring has helped understand how to deliver quality projects and add value to the digital marketing group. Additionally, he’s very approachable, welcomes new ideas and is an overall good manager. I look forward to working with him in the future.” January 30, 2012
1st Daniel Termale, Digital Marketing Specialist, ADP
worked indirectly for Lowell at ADP Dealer Services
“Lowell is a key asset to the ADP Digital team. He brings a big-picture flavor to the table and adds a lot of value to the digital marketing process. He maximizes digital opportunities by providing high-ROI scalable strategies that sell products while ensuring that his constituents maximize their digital marketing programs. He brings a great deal of insight and initiative in everything he does and is key to the group’s success. I thoroughly enjoy working with him and openly welcome our daily brainstorming meetings and weekly “in the think” tank sessions.” January 30, 2012
1st Katie-lyn Merolla, Digital Marketing Analyst, ADP – Dealer Services
worked directly with Lowell at ADP Dealer Services
“I’m happy to recommend Lowell. His ability to problem-solve and get to the heart of the matter makes him a very valuable asset to the group. His strong knowledge of digital marketing systems adds a lot of value and many flagship accounts depend on him for marketing success with their programs. A good guy and great professional.” January 16, 2012
1st Stephane Johnson, Online Marketing Analyst, ADP
worked directly with Lowell at ADP Dealer Services
Digital Marketing Consultant – Asbestos Group at Sokolove Law LLC
“Lowell runs a complex digital marketing operation with many moving parts at Sokolove Law. I worked with him on digital strategic planning and delivery and was continuously impressed with his ability to creatively get things done with the resources at hand. I would highly recommend him, regardless what level your digital operation is at.” June 3, 2010
1st Stephen Polinsky, President, KeChange
was a consultant or contractor to Lowell at Sokolove Law LLC
“Lowell’s work leading the Asbestos Digital group significantly helped the business establish a strong web presence. Deftly weaving all elements of organic web search, paid search and social media, he put together a digital strategy that upon implementation started generating qualified leads. He oversaw and aided in the turn-around of a multi-million dollar PPC campaign, which to date, has already outpaced 2009’s success. Additionally, he also recruited 11 digital marketing professionals of varying capabilities, making the digital team the powerhouse it is today. I look forward to working with him in the future.” June 2, 2010
1st Christina Feeney, Group Product Manager, Marketing Operations Leader – Asbestos, Sokolove Law LLC
managed Lowell at Sokolove Law LLC
“Working with Lowell is a lot of fun. I’ve heard good things about the changes that he has instituted within the digital group and how the websites are now generating leads and signed cases for the Asbestos business.
This professional brings some great strategy and insights to the table. When I was in the process of creating a new business plan for the Sokolove Innovation initiative, his inputs helped me shape a stronger case for business growth. He’s a great human being and a solid professional. I wish him the very best.” June 2, 2010
1st Nick Kalogeropoulos, Director, Customer Contact, Sokolove Law
worked with Lowell at Sokolove Law LLC
“Since day one, Lowell has been a pleasure to work with and a great boss. He is highly intelligent and creative and adds value to every project he is involved in. Additionally, he demonstrates great leadership and character even in the toughest of situations. Furthermore, he has been a great teacher, teaching me, among other things, the keys to SEO, how to effectively drive traffic to websites and get better conversions, and how to design user friendly, content enriched sites. I would highly recommend Lowell for any organization that is looking for a motivated, professional and bright individual to add to their team.” June 2, 2010
1st Sean Galliher, Associate Manager, Digital Marketing, Sokolove Law LLC
reported to Lowell at Sokolove Law LLC
“Lowell’s a great internet marketing professional. He brings a suitable blend of common sense and risk management to the table. Strategy sessions with Lowell around internet marketing, ecommerce conversions, ppc optimization and everything else web are a pleasure because he is able to cut through the chaff and come up with clear actionable tasks that keep things moving. Working with him on content building and sharing has been a pleasure because he or the folks he manages always have a clear-cut plan in place. I look forward to working with him in the future.” May 6, 2010
1st Jerry Fireman, Owner, Structured Information
was with another company when working with Lowell at Sokolove Law LLC
Director of Interactive Marketing at TUI Student Travel
“Lowell took me under his wing as a trainee for the various businesses in the online marketing department, which I had little experience in. He taught me everything about Internet Marketing and introduced me to SEO, which I now perform on a full-time basis. He has a dynamic style of management and he is always open to new ideas from employees of any level, making him a pleasure to work for. He ensures that every marketing initiative that we’re involved in is strategic in nature, has clearly-stated goals and a process on how to execute it. Lowell allowed me to get involved in many aspects of online marketing including email marketing, social networks marketing and search engine marketing as well as writing web copy. I have a high recommendation for Lowell and credit him for much of my success.” May 21, 2009
Anthony Bartalini , Online Marketing Specialist , StudentCity.com
reported to Lowell at FCST
“Lowell headed the web optimization team that was involved with the implementation of SEO across the First Choice businesses. As Lowell’s point of contact at iProspect, I had the pleasure of working with him closely on various SEO projects. I found Lowell to be an insightful, creative and goal oriented individual. He enthusiastically guided online marketing initiatives and ensured that they met and surpassed his company’s goals. He was able to quickly solve any problematic situation and provide us with solutions which helped the project move forward. I hope to have the opportunity to work with Lowell again in the future!” December 7, 2008
Natasha Kotlyar , Search Marketing Specialist , iProspect
was a consultant or contractor to Lowell at FCST
“Working with Lowell is exciting. I partnered with some of his brands to help increase market penetration and was impressed by his intensive knowledge of internet technologies and trends. He adds tremendous value to the brainstorming and evaluation process, sets realistic goals and has an action plan in place to execute them. His keen insights and hard questions have helped drive the success of our marketing partnership.” December 5, 2008
Nelson Becerra , VP Business Development , Cozmo Media Inc
was with another company when working with Lowell at FCST
“I worked with Lowell directly while we were trying to implement CRM in our organization. He drove himself and the team to get results in a positive manner by motivating them well, maintaining strong communication levels and ensuring that things moved forward as scheduled. Lowell has a lot of enthusiasm and his insights into difficult situations has helped us tremendously. At a critical point of the CRM implementation, he recommended another course of action which resulted the project gaining the traction that it required. He wasn’t afraid to create a stir if things were not moving smoothly. He’s clever, thoughtful, has a lot of energy and adds tremendous value.” December 4, 2008
Irwin, Bill , CFO , First Choice Student Travel
managed Lowell indirectly at FCST
“Lowell is an exceptional marketer. He’s professional, polished, smart and dynamic. In tight budgetary situations, he has worked with the financial group to trim marketing budgets and from what I hear, his team was able to deliver twice the impact. That speaks big volumes of his leadership. He always looks at the big picture, but is not afraid to dig into the details to get an understanding of the situation involved. Overall, a very personable and tremendous individual.” December 2, 2008
Gerardo Barrera , Director of Onsite Operations , Studentcity.com
worked directly with Lowell at FCST
“Lowell gets it. He understands the critical nature of web analytics and how it fits into the overall marketing and operational structure of an organization. He’s passionate, knowledgeable, articulate, creative and has the ability to explain complex analyses in the simplest of terms. Lowell was responsible for setting systems in place to streamline all aspects of online marketing within the group which helped us in greatly in sales. His involvement with key web initiatives ensured that they were completed on time with more than we expected. He has a good grasp of technical concepts and that combined with his strategic thinking has given us many insights into how we’ve managed our business and processes. This in turn has helped us improve our conversion rates, enhance the quality of our communication with our customers and add more value to our product packages. I recommend him highly.” November 21, 2008
Kristin Brenna , Regional Sales Director , StudentCity.com
worked directly with Lowell at FCST
“Lowell and I have worked together on a number of projects over the past year. Working with him was very enjoyable, because he was very clear at the onset about the objectives of these web development projects which were to enhance the user experience, improve customer acquisition and increase product penetration. He proved to be a well-organized and focused team leader, and was a major factor in ensuring the timely success of these projects by ensuring that that consistent processes were maintained throughout the design, development, testing and launch phases. He has a straightforward, no-nonsense attitude, which keeps projects moving forward, and ensures that the entire team stays on task. He is always open to suggestions and comes up with innovative solutions to tricky situations. I look forward to continuing to work with him on future projects.” November 19, 2008
Otto Warner , Principal , Forward Inc.
was with another company when working with Lowell at FCST
“Lowell brings together three broad capabilities that have added great value for the TUI Student Travel Group. Number one, he is focused on innovation, and is constantly monitoring emerging web technologies and trends that can be applied within TUI to drive results. Number two, Lowell knows how to execute—how to turn new trends and technologies into concrete results. He does this with a metrics-driven approach, documenting the results from all web marketing initiatives, and with solid project management skills, bringing multiple development projects from conception to completion on time and on budget. Third, and perhaps most important, Lowell has great interpersonal skills and emotional intelligence. I have heard many managers from various departments in the TUI Student Travel group talk about Lowell, and he is universally liked as well as respected. His style allows him to build buy-in and resolve conflicts, while continuing to drive a project forward. This rare combination of abilities has made Lowell a very valuable asset within TUI.” September 4, 2008
Paul O’Malley , Owner , Paul O’Malley Associates
was with another company when working with Lowell at FCST
“Lowell’s metrics-driven approach ensured that all our web marketing initiatives had the strongest possible ROI. His ability to understand the impact of web technologies on the youth demographic that the TUI Choice Leisure Businesses were focused on, and leverage the same to get the best impact on each business enabled us to more than double our conversion rates. Along with crafting a dynamic web strategy which was right on, his management of paid search, SEO, social networks, viral marketing, blogging and email marketing was exemplary and continues to add tremendous value to the TUI group.” August 20, 2008
Jeremy Reese , Vice President of Technology , StudentCity.com
managed Lowell at FCST
Innovation Manager at WR Grace
“I worked with Lowell for a number of years at Grace. His drive and dedication helped build our innovation program. The Cement Additives group benefited immensely from this effort and we used Lowell as a key resource in identifying new product opportunities, unmet needs and solutions to business problems. He advocated the use of web technologies to drive the innovation process which we adopted successfully to identify new opportunities for the business. He gets my highest recommendation.” February 4, 2010
Barb Planinsek , Product Manager – Cement Additives , W. R. Grace & Co. – Conn.
worked with Lowell at WR Grace
“Lowell’s experience with running a corporate-wide innovation program was invaluable when Davison was seeking ways to fill its new product and productivity pipelines. His live wire approach combined with an adherence to a steady process helped us jump-start our innovation efforts. I recommend him highly.” May 26, 2009
Raj Rajagopalan , Director , W.R. Grace & Co.
worked with Lowell at WR Grace
“Lowell was critical to our success – he developed an innovative approach to filling our productivity pipeline – this translated to a robust pipeline that we rely on today!” May 21, 2009
John Pelton , Director Corporate Productivity , W.R. Grace
worked with Lowell at WR Grace
“Lowell brings a lot of energy, good sense, enthusiasm, organization and a can-do attitude to the table. As part of R&D, I worked with him on multiple projects. He made good use of online tools to get global participation to help us identify new product ideas, raw material optimization projects and product prototype improvements. His energetic demeanor and communication skills helped us get the cross-functional support we needed for these exercises as well as management buy-in. All-in-all, he added a lot of value.” December 22, 2008
Jyoti Seth , Research Manager , WR Grace
worked with Lowell at WR Grace
“Working with Lowell was very exciting. As charismatic and passionate individual he was able to clearly define what he needed from the web development, while remaining open and flexible enough to incorporate the ideas of others. He’s up to speed on all the latest web trends and is always looking for new ways to use these trends to achieve business goals.” November 25, 2008
Andy Nutter-Upham , Programmer/Analyst , W.R. Grace Inc.
worked with Lowell at WR Grace
“I was impressed with Lowell’s ability in utilizing web technologies to help the Six Sigma function identify strong process improvement and cost reduction projects for our pipeline. His drive, energy and focus coupled with his communication skills and strong knowledge of online collaborative technologies helped us obtain buy-in from key stakeholders for various productivity campaigns and expand our project hoppers. He also leveraged technology to help us select high-relevancy projects which had the potential to generate the strong cost benefits/returns. With his positive attitude, enthusiasm and technical skills, he was definitely a key asset to the group.” September 3, 2008
Tim Collins , Support Services Productivity Leader , W.R. Grace & Co
managed Lowell indirectly at WR Grace
“I worked with Lowell in exploring options for expanding Grace’s R&D efforts to India …vis-a-vis identifying universities and companies to forge R&D partnerships with. Lowell helped identify key R&D Centers and Universities across India that fit Grace’s research interests and tapped into them to identify the right personnel for discussions. Following on-site visits with Grace leadership, plans were set in motion for setting up an R&D center in India, for which Lowell’s knowledge of recruiters and placement agencies in India was useful in fleshing out the key requirements for this critical role for a R&D country head.” August 21, 2008
Sanjeev Naik , Research Manager , W. R. Grace and Co.
worked with Lowell at WR Grace
“Lowell is a high calibre individual who has continually demonstrated significant expertise in the area of e-marketing. He is a deliberate thinker and problem solver, and I’m very glad to have him as a sounding board for new and innovative methods of marketing.” March 14, 2008
Dane Robbins , Director, E-Marketing – Corporate Services , First Choice Expeditions
worked with Lowell at Grace
Country Manager – Kuwait at Al-Falak Electronics
“Lowell’s common-sense approach was instrumental in getting the Kuwait branch to record net profits for the first time since its 7-year inception. He crafted and implemented a business strategy, set business processes in place, streamlined our inventory profile, collected customer outstandings, and had the branch running on full throttle. I unhesitatingly recommend him for his business acumen, strategic thinking and all-round management capabilities.” August 13, 2008
David Malloch , Country Manager, Saudi Arabia , OKI Europe
managed Lowell at Al-Falak Electronics
I must say that I am impressed with your blog. The topics cover many aspects of marketing and I can tell that you put effort and research into your writing. Looking forward to future posts. Cheers!