PROFESSIONAL EXPERIENCE:
ADP-Cobalt Digital Marketing Inc. Digital Marketing Consultant (Aug 2011 – Present)
Internet Marketing Services Co.
- Responsible for driving and managing digital advertising efforts using Google, Bing and Cobalt solutions for Tier I,II & III auto dealerships in the US and French-Canadian market.
- Aid dealership groups with build and execution of digital programs aimed at creating long-term web assets, lead-generation programs, closed-loop lead management and social media assets.
Red to Black Digital LLC Principal Consultant (Apr 2009 – Present)
Internet Marketing Firm.
Clients-Sokolove Law, Catholics Come Home, A Woman’s Concern Pregnancy Services
• Crafted and executed an internet marketing strategy for one legal firm,two non-profit organizations and three small businesses with the objective to increase brand awareness and lead generation.
• Online marketing plan implementation for Catholics Come Home, an Atlanta based non-profit organization resulted in an increase in website traffic by 150% with an increase in phone and online donations by 50% in 6 months.
• Led the development of online site experiences for two small businesses centered on a flagship website and localized PPC. Resulted in the generation of regular online lead inflow.
• Took over a close to defunct legal website and converted it into a high performance asset on track to generate $2.4M in customer acquisition value in 2010.
• Built an Internet marketing strategy and annual operating plan to meet customer acquisition targets for Asbestos case leads.
• Hired a digital marketing team of 11 with operational focus on website management, PPC, analytics and social media.
• Optimized PPC spend of $2.6M across Google, Yahoo & Bing outpacing 2009’s in 4 months in FY2010.
• Report performance results and financials directly to CEO on a weekly basis.
TUI Student Travel – Boston, MA Director of Interactive Marketing (July 2007 – Jan 2009)
North American Student Travel Business of TUI AG
• Designed and executed marketing programs designed to increase internet traffic, demand and profit for the various TUI student businesses. Implemented the same using a combination of SEO, PPC, email marketing, SMO and social networks interaction initiatives.
• Optimized PPC campaigns on Google, Yahoo and Bing across 6 businesses resulting in an increase in CTR by 60% along with reducing keyword cost-per-click by 50%. Resulted in an increase of destination sales from Google PPC by 100%.
• Developed ROI metrics for lead tracking and acquisition management. Used Google Analytics and Dynamics CRM to gain further insight into visitor behavior and take further action.
• Tripled email eCommerce conversion rate to 6% with lead nurturing email marketing strategy.
• Conducted ‘Voice of the Customer” exercises with target segments to understand customer needs. Utilized findings to calibrate internet marketing, site development & eCommerce strategy.
• Managed internal team of two marketing specialists, one web designer and two web developers.
• Coordinated with third-party vendors on website revitalization and widget development.
W. R. Grace Chemicals – Boston, MA Innovation Manager (Mar 2003 – July 2007)
Major Chemicals & Construction Materials Co
• Pioneered Google/Overture/MSN PPC campaigns to drive web leads and aid brand building efforts. Resulted in the creation of a new lead generation channel for the B2C business.
• Identified key online communities on DIY social networks and allied with lead users to increase brand awareness of existing and new products. Resulted in an increase of leads by 10%.
• Revamped both B2B & B2C flagship websites to enhance the customer visit experience. This included working with vendors for project management, redesign, implementation and testing.
• Used WebTrends and Google Analytics capabilities to evaluate visitor statistics and re-calibrated online strategy to increase end-user pull through. Generated B2C distributor leads from nil to over 100,000 in three years.
• Utilized web-based ideation tool to obtain 3000 ideas from over 1000 participants and mobilized cross-functional resources to drive ten new product/cost-cutting initiatives valued at over $10M+.
• Managed wiki-based tools to enable Technology Scouting/Competitor Intelligence web programs. Identified 20 potential growth opportunities for the annual project hopper.
Al-Falak Electronics Co. – Kuwait Country Manager (Dec 1999 – Mar 2001)
Authorized reseller for Hewlett Packard & 3M
• Revitalized the company’s operations in 10 months (after 8 years of operating losses).
• Redirected company’s business focus, formulated long-term strategic objectives, revitalized customer relationships and expanded retail presence enabling record annual sales of $1million.
• Achieved the highest monthly turnover of $165K in the history of the company’s operations.
• Increased monthly working capital by 30% by installing controls for inventory turnover and receivables.
Blow Plast Ltd. – Bombay, India Sales Manager (Dec 1997 – Oct 1999)
Market leader in high-end furniture systems in India
• Exceeded the annual sales budget for 1998-99 by 35% from a target of $700K to an achievement of $1 million, achieving sales targets for Bombay for the first time in 5 years since inception.
• Implemented sales and retail strategy, managed key customer accounts, key liaison between sales, manufacturing, engineering, and QC, and supervised final commissioning of projects.
• Initiated and implemented inventory monitoring measures reducing redundant stock by 50%.
Fujitsu-ICIM Ltd. – Bombay, India Support Engineer (June 1994 – May 1995)
IT solutions provider
• Designed hardware solutions to match client requirements using Fujitsu, Compaq, Microsoft and HP systems.
EDUCATION:
Northeastern University, Boston MA
Master of Business Administration Mar 2003
Bombay University, Bombay India
Master of Management Studies in Marketing May 1997
Bachelor of Electronics Engineering April 1994
SPECIALTIES:
• Analytics: Google Analytics, Omniture Site Catalyst, WebTrends 7.5, HubSpot
• SEO/PPC: Google Adwords, Yahoo Search, Bing, WebPosition Gold, Wordtracker
• Email Marketing: Exact Target, Constant Contact, Dialog
• Social Networks: Facebook, MySpace, LinkedIn, Twitter
• Affiliate Marketing: Commission Junction, Google Affiliate Network, Adify
• Strong Excel, PowerPoint and MS Project user
• Certifications: Yahoo Search Ambassador and Google Adwords
COMMUNITY SERVICE / HOBBIES:
Blogging/travel writing, non-fictional/business reading, photography, running, sports and global affairs. Lead French language study groups. Head tutor at local high school.
