Why am I writing this?
I’m passionate about the Internet and the change that it has brought to established structures of marketing.
The shakeup of traditional marketing with the ever-increasing penetration of the Internet as a marketing and distribution channel is a challenge, and I aim to understand and utilize this change to achieve better business results.
I’ve been fortunate to have worked in a variety of B2B and B2C industries in various countries in both traditional and online marketing roles. The sum of those experiences have shaped my thinking, broadened my perspective and helped me become a better risk taker.
I’m writing because I enjoy it. I’m also writing this because I have the time. Having been let go sometime back, I’ve been working on some consulting assignments for a few non-profit and small business organizations.
If you have any questions about any of the posts, feel free to contact me.
Till then, be well.
Lowell D’Souza
