Archive for February, 2012

How to Market your Infographic

February 29th, 2012
infographic marketing

infographic marketing

You’ve already created an infographic either through an agency or with your internal design team. The product is complete and everyone who matters is satisfied with the message that your infographic is communicating to the world – namely some interesting trends or statistics or process overview about your industry or business.

The launch is an exciting yet challenging part of the whole process, if not the most nerve-racking. As with any marketing initiative, there is a risk that the effort might fall flat rather than be a huge success, but the potential upside outweighs these risks. I’ve know clients who still have links set to their infographic pages, a couple of years later after they have launched it.

Here are the steps to follow while socializing your new infographic on the Internet. » Read more: How to Market your Infographic

The Ultimate SEO Checklist. Part I

February 21st, 2012

seo-checklistThis is something I’ve always wanted to write about. One single, easy-to-understand-and-distribute checklist that serves as a guidepost for a good robust SEO implementation.

Let’s be candid, here. All SEO’s are essentially in a race to reach the top of Google’s SERPs. Some of them do this by trying to game the system. Some of them do it the good old fashioned way by writing good content and following good SEO practices.

This series of articles is for the latter set of folks. Enjoy!

» Read more: The Ultimate SEO Checklist. Part I

B2B & B2C Marketing – The Differences Part II

February 1st, 2012

Part II of an article discussing the key differences between B2B and B2C marketing. See Part I here. b2b b2c customers differences » Read more: B2B & B2C Marketing – The Differences Part II

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