It was a few years ago when I first read this HBR article on Retromarketing by Stephen Brown which was quite eye-opening.
The premise of this article was based on the fact that marketing folks always keep telling us to mollycoddle our customers and do things like customer care, customer delight, customer is king etc. etc. I agree with Mr. Brown to an extent; Some customers are uninformed and only focus on one attribute on a product, which is mostly price. » Read more: Retromarketing – Tormenting Customers and how they’ll love it
