Today’s Internet is way way different from the Internet we first encountered back in the day. So many things have occurred since the browser wars, the web mail wars, the social network wars and finally, the war to dominate the Internet. Companies have spent millions in trying to understand how the Internet can drive growth and have failed. In 1999, about $10 billion was spent by corporate America in developing “web-sties”. Yeah, they did that and then sat back. What the hell were they hoping would happen?
Cmon folks! the basic financial principles of ROI, in-store traffic, conversion of visitor into a sale, cost per acquisition, demand generation strategies were applicable to brick-and-mortar institutions who had metrics in place to determine the effectiveness of a physical location. Why couldn’t those principles be applied to the web even then? » Read more: Progression of the Internet – My thoughts