Marketing Bones

The Edge of Internet Marketing

Archive for July, 2009

Consumer Brand Beliefs

July 26th, 2009

The other day, I was thinking about perceptions and what shapes them. The Gates-Crowley incident (with our President having a say too) led me to think about this. However, I channeled my thinking further into what shapes the beliefs and ideas about a product or service.

Belief

Function: noun
Date:12th century

1: a state or habit of mind in which trust or confidence is placed in some person or thing.

2: something believed ; especially : a tenet or body of tenets held by a group.

3: conviction of the truth of some statement or the reality of some being or phenomenon especially when based on examination of evidence. » Read more: Consumer Brand Beliefs

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Posted in Marketing Concepts

Tags: Branding

Tips to identify blogs for commenting

July 24th, 2009

I came across this article on identifying the right types of blogs for commenting purposes. This article by Sarah Lewis on Findableblogs.com provides some suggestions on how to do that.

First, the dead-obvious suggestion: start with the blogs you’re already reading. Hopefully you’ve selected some high quality blogs that are written for people who are a lot like your ideal reader. » Read more: Tips to identify blogs for commenting

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Posted in Internet Marketing

Tags: online marketing

Brand Audits – A diagrammatic depiction

July 21st, 2009

Having engaged in a brand audit exercise for Fujitsu in India many years ago, I recall the exercise that Coopers and Lybrand had run for us. It was a tremendous learning experience and my first exposure to the complex and exciting world of branding. While searching for online branding models on Google, I came across this mindmap which was created by Martin Jelsema a branding specialist. I’m enclosing the same with this entry. » Read more: Brand Audits – A diagrammatic depiction

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Posted in Branding

Tags: Branding

Estonia’s success with a Free-market Economy or Thank you, Mr. Friedman

July 20th, 2009

Today’s global economic malaise has been contributed to a variety of factors including loose lending standards, collateralization of debt, the shakiness of exotic investment derivatives and a lack of necessary regulatory controls.

I pondered upon this for a while. But, what I did other that think about this was go back in time to basic economic theory. Now bear in mind, that this is not my expertise – I’m someone who tries to understand human psychology and find a middle ground where business and humankind can co-exist in ‘profitable’ harmony, some people call that field marketing. » Read more: Estonia’s success with a Free-market Economy or Thank you, Mr. Friedman

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Posted in Modern Economics

Tags: Modern Economics

Understanding Consumer Buyer Behavior

July 18th, 2009

Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires. I’ve penned this based on some of the research I’ve done on the subject to understand online consumer behavior better.

Simply put, Consumer behavior is the science of understanding human behavior with respect to products and situations. » Read more: Understanding Consumer Buyer Behavior

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Posted in Consumer Behavior

Tags: Consumer Behavior

Ad-Blocking tools – Bad news for online advertisers

July 16th, 2009

Ad blocking is a bit of a concern to online advertisers. I was made aware of this when I was at TUI and had partnered with a online advertising publisher to run ads on one of the student travel web properties. That’s when I discovered AdBlock – an extremely potent and yet useful add-on for Firefox which was not letting the ads display on some PCs that had this add-on enabled. I did some checking on this…

Adblock has 2.5 million users globally and according to the creator is adding 300,000 new users monthly (See NYTimes link below). Other than this information and the other links below, no hard data on installs and usage are available. I’ve had experience on many ad delivery platforms and ad-blocking has been a recurring concern among customers. Other players in this space include Ad Killer & AdBeGone. » Read more: Ad-Blocking tools – Bad news for online advertisers

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Posted in Internet Marketing

Tags: online marketing

Progression of the Internet – My thoughts

July 16th, 2009

Today’s Internet is way way different from the Internet we first encountered back in the day. So many things have occurred since the browser wars, the web mail wars, the social network wars and finally, the war to dominate the Internet. Companies have spent millions in trying to understand how the Internet can drive growth and have failed. In 1999, about $10 billion was spent by corporate America in developing “web-sties”. Yeah, they did that and then sat back. What the hell were they hoping would happen?

Cmon folks! the basic financial principles of ROI, in-store traffic, conversion of visitor into a sale, cost per acquisition, demand generation strategies were applicable to brick-and-mortar institutions who had metrics in place to determine the effectiveness of a physical location. Why couldn’t those principles be applied to the web even then? » Read more: Progression of the Internet – My thoughts