I came across this neat graphic by Compete which the Social Reflexion guys had referenced and thought that this was worth sharing.
Essentially, this graphic actually details the social graph and the effect that one strategic action can have all over the social landscape. » Read more: The Social Media Wildfire effect
This seminal piece of work is worth a revisit again and again for the curious marketer. The basic tenant of this book is clear: To be noticed in today’s over-marketed society, a brand must firmly hold a place (position) in a consumer’s mind. Sure, that is relatively easy if you’re the market leader. But, if you’re not there first, look for a `hole’ or a ‘gap’, which is a niche not exploited by the market leader.
In marketing strategy, it is easier to attack a market leader indirectly rather than head on. Dell in its early days focused on a unique delivery mechanism and used the same to dominate the B2B market. Rather than fight HP and Compaq for shelf space in big box electronic retailers, it concentrated on direct sales. That part worked then. » Read more: Revisiting Jack Trout’s Positioning
Scenario : You have a good business growth plan – heck, you have a GREAT business growth idea. You’ve just delivered your elevator speech to the CEO and he tells you to pitch your idea to the executive team. You walk into the room and begin. First, the idea, the strategy, the market, the competitive landscape and the financial/operational goals.
Then, the CEO asks you. “How are you going to implement this?” Either you have a series of next-level tactics on hand or you fumble about how different members of your team will keep working hard to make this happen.
The meeting ends with no financing approved. What went wrong? » Read more: Why Tactics and Execution goals matter
There’s TONS of stuff online on what determines the search ranking of a website. Everyone’s an expert and there’s tons of information on how to do this. Well, the Folks at SEOmoz who are the experts when it comes to SEO and everything else connected with it, came up with these search ranking factors
Naturally, after reading all of it, I was inspired by all the authoritative minds and penned this post about what really matters while SEOing your website to make sure it’s in line with what the search engines are looking for. Here’s what you should focus on : » Read more: The (almost) Definitive List to what determines your Search Ranking
PPC managers are always looking to maximize their impact. One of the best tools used is unique 1-800 or 1-866 numbers to track the effectiveness of the ads should the visitor decide to call them directly rather than click on the ad.
The question that most marketers have is what kind of telephone number works the best. Is it an alphanumeric telephone number like 1-800-FLOWERS or a regular number like 1-800-856-6967? » Read more: Alphanumeric vs. numeric: The best call-to-action for PPC?
Chris Brogan (who’s probably seen or will see this post as a result of Google Alerts telling him) came out with a new book called Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. He co-wrote this with Julien Smith.
Naturally, Seth Godin who loves online buzzwords must’ve gotten real excited with the title itself and given it a “two thumbs up” on that basis. In any case, here are my thoughts on this book… » Read more: Trust Agents – A Review of Brogan’s latest book
The big big question : What do you do when you’ve achieved your goal of getting a site to appear at #1 in organic search results? Is that the end? Do you now just sit back and reap the benefits of your hard work? Not at all. Firstly, congratulations! It’s a hard task getting to the top with so much competition. But, now that you are there, here’s what you should do in order to maintain your site’s #1 ranking:
1. Optimize your website: Ensure that your website has all the necessary interest triggers to keep customers interested in browsing your site (sturdy architecture, good content, easy navigation paths ). Make sure that you also have strong conversion triggers to convert traffic to leads (this depends on your business model and what you defeine as a lead). So, this could be a newsletter signup, a free report download, a request for more information about your products etc. » Read more: What to do when you’re #1 in Organic Search?
Social Media Marketing (SSM) is the big thing right now and companies are recruiting social media managers and community managers like their very survival depended on it.
The problem is that people have yet to “get” it. SMM is just one of the many channels in marketing, and each one of these channels does have a point of diminishing return. SSM strength lies in having conversation with your client base. » Read more: Sun Tzu & Social Media Marketing
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